GDPR for email marketers 5 Things You Must Know about Email Consent under GDPR https://www.itgovernance.eu/blog/en/how-the-gdpr-will-affect-spam https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_ro
CategoryAdvertising
Creative email tools
The Little-Known Preview Text Hack You May Want to Use in Every Email blog obs. https://litmus.com/overview
SALESmanago Marketing Automation
200% growth of SALESmanago Marketing Automation in 2015. $4,2 million revenue and 5000 customers FT1000: SALESmanago fastest growing European marketing automation platform Global Automation Software Market 2018 – SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo Compare GetResponse vs. SALESmanago
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters
“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the field:
Brand storytelling
Articles: https://sujanpatel.com/marketing/7-companies-killing-brand-driven-storytelling/