CategoryAdvertising
UCD: User-Centered Design
Untangling two essential components of successful web and mobile design: user experience and user-centered design Designing for the user is critical to the success of your brand. But what do we actually mean by designing for the user? User experience and user-centered design, is there even a difference? The answer is yes. And we’ll show
Customer Avatar in Marketing
Marketing avatar from Arjun Paul Articles: MarketingDonut: Why your business needs a marketing avatar HBR: Avatar-Based Marketing DigitalMarketer: The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To! An easy way to create customer avatar An other avatar template
The Hotjar Story – Part 2
From Beta to €1 Million ARR in 6 Months Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment. We had just over €100,000 left in
The Hotjar Story – Part 1
From Idea to 60,000 Beta Signups in 6 Months. I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were