Whitepaper Versus Yellowpaper: What is the Difference?

More recently associated with digital currencies and initial coin offerings (ICOs), the “whitepaper” has been around for nearly a century. Now, almost no digital coin or blockchain project appears without one, and investors are urged to study them thoroughly. Whitepapers are a more familiar term in today’s digital landscape as the vision of a project

UCD: User-Centered Design

Untangling two essential components of successful web and mobile design: user experience and user-centered design Designing for the user is critical to the success of your brand. But what do we actually mean by designing for the user? User experience and user-centered design, is there even a difference? The answer is yes. And we’ll show

Customer Avatar in Marketing

Marketing avatar from Arjun Paul   Articles: MarketingDonut: Why your business needs a marketing avatar HBR: Avatar-Based Marketing DigitalMarketer: The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To! An easy way to create customer avatar An other avatar template