Minimum viable product (MVP). What is it and why should you care?
CategoryStartUp
What Is Customer Journey Mapping and How to Start?
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them? Although posts often talk about customer journey mapping as a powerful way of visualising the customer experience, many find the idea of creating a customer
The Hotjar Story – Part 2
From Beta to €1 Million ARR in 6 Months Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment. We had just over €100,000 left in
The Hotjar Story – Part 1
From Idea to 60,000 Beta Signups in 6 Months. I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were
SALESmanago Marketing Automation
200% growth of SALESmanago Marketing Automation in 2015. $4,2 million revenue and 5000 customers FT1000: SALESmanago fastest growing European marketing automation platform Global Automation Software Market 2018 – SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo Compare GetResponse vs. SALESmanago
Hojar – case study
I’m Marc von Brockdorff , co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams. We recently reached a big milestone : €10,000,000 in Annual Recurring Revenue (ARR), just 30 months
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters
“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the field:
16 Startup Metrics
We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may not be the best gauge of what’s actually happening in the